Boost Your Energy And Mental Sharpness!

DOORS ARE NOW CLOSED!

Get expert guidance and coaching during the 40-day Sugar Fast to gain control of your cravings, weight and mental sharpness! Experience what's possible with a supportive community cheering you on!

Does any of this sound familiar?

You're constantly battling low energy and blood sugar crashes.
You flit from one thing to the next all day and hate being so unproductive.
You are tired of the blood sugar fluctuations that wreak havoc on your mood and sleep.
You're carrying some weight around the middle that just won’t shift.
You're living with brain fog that makes it hard to think and keeps you locked in the sugar habit.

It Doesn't Have To Be That Way!

GET CLARITY OF THINKING...

For more productive and organised days, where you can give your full attention to get things done.

BECOME MORE ENERGISED...

By swapping sugar lows and sluggishness for sustained energy throughout the day.

CONTROL YOUR BLOOD SUGAR...

So you can have a stable mood throughout the day and sleep well at night.

If You’re Nodding Along To All This...

WE'VE CREATED A POWERFUL EXPERIENCE FOR YOU!

40-Day Sugar Fast Transformation!

Give up sugar for 40 days to start to get your cravings, weight and hormones under control - and feel fabulous!

We're Here For You

EVERY STEP OF THE WAY!

You won’t have to navigate this journey alone! Our team of experts are passionate about helping you succeed.

Allison Liu

YOUR BRAIN HEALTH COACH

As a qualified Health Coach and Brain Health Licensed Trainer, I'm passionate about equipping you to conquer sugar cravings to protect your brain.

Meera Malhotra

YOUR BRAIN HEALTH NUTRITIONIST

As an MSc Clinical Neuroscientist and Registered Nutritionist, I will use evidence-based diet and lifestyle habits to help you feel and function at your best.

Liu Liu

YOUR MINDSET COACH

As an International Coaching Federation qualified Coach, I will help you shift your beliefs on what is possible and empower you to achieve it.

The Sugar Fast challenge continues to have been a pivotal moment this year! I'm still sugar-free and have found myself telling lots of people about it recently at weddings when they've complimented my 'glow'!

- BETH

THIS IS THE PERFECT PLACE TO START

Ready To Get Your Sugar Habit Under Control?

BEFORE THE SUGAR FAST

Stuck in the habit of convenience food and takeaways.
Riding the rollercoaster of mood swings.
Feeling overwhelmed and unproductive.
Caught in the vicious cycle of sugar highs and lows.

AFTER THE SUGAR FAST

Empowered to make great food choices.
Feeling more positive and ready to face the day ahead.
Experiencing enhanced memory and mental sharpness
Feeling empowered to control your sugar cravings

Think It's Too Hard? Think Again!

When you join the 40-Day Sugar Fast Challenge, you’ll have everything you need to take control of your sugar cravings.

01 Guidance

Step-by-step guidance to help you prepare and ensure this journey is a success from start to finish.

02 Daily Inspiration

Daily emails packed with tips to help you make the right choices during the fast, so that you stay on track.

03 Accountability

Access to a private WhatsApp group where you can share your experiences, ask questions, and feel the support.

04 Recipes

Easy and delicious, sugar-free alternatives using real, nourishing food you'll love. No need for artificial sweeteners here!

05 Resources

Stay focused and rewire the reward system in your brain for the long-term by planning ahead and keeping track of your progress.

06 Support & Encouragement

Live weekly calls to meet up with your fellow sugar-fasters, and the support team who are determined to help you succeed.

I would say it’s been life-changing and whilst I am not as strict as I was during the fast, my bad habits are gone and I am loving being conscious of what I can enjoy temporarily - as well as long term!

- KATE

You Haven't Seen A Sugar Fast Like This Before

With our help, you’ll gain momentum, week by week, and amaze yourself with how quickly your cravings subside and your mental sharpness and energy improves.

BRAIN HEALTH ADVICE AND COACHING

We’re here to support you all the way, with nutrition advice, mindset coaching and accountability. Overcoming sugar cravings is about consistency, not perfection.

BUILDING YOUR RESILIENCE MUSCLE

We’ll help you become more aware of your weak spots and increase your resilience muscle so you can cope with life’s ups and downs with grace rather than sugar.

CHANGING YOUR RELATIONSHIP WITH SUGAR

Become less sugar-dependent in life: revive alternative ways to bless others, show love, care for yourself during stressful times and celebrate special occasions.

Still Have Questions?

WE'VE GOT ANSWERS!

Who is the 40-Day Sugar Fast for?

The 40-day Sugar Fast is for anyone who struggles to take control of their sugar cravings and wants to feel the benefits that a low-sugar diet has to offer. If you want to recalibrate your taste buds, switch to nutrient dense whole-foods that are good for your body and brain and avoid those that harm it, then you’ll love this journey.

We help you every step of the way by equipping you to make simple swaps and find alternative ways to deal with everyday challenges that have kept you locked in unhealthy food choices.

If you are ready to conquer your sugar cravings, this is for you.

Who is the 40-Day Sugar Fast NOT for?

A general fast like this is safe for most people, however we would not recommend you do it if:

You have an eating disorder
You are getting over an illness

If you are pregnant, breast feeding or are on medication for type 2 diabetes, then we would recommend a partial fast in consultation with your doctor. It can still help you reset your relationship with sugar and help you become more sugar aware.

Lastly, this 40-Day Sugar Fast is not for you if you're not committed to improving your health and wellbeing through dietary and lifestyle changes.

I can't do a total sugar fast for health reasons. Is there an alternative?

Absolutely! The ultimate aim of the 40-Day Sugar Fast is to help you become more sugar aware.

You can therefore still achieve this by doing a partial fast and sticking within the World Health Organisation guidelines of having no more than 25g of added sugar a day. The average Brit consumes up to 100g a day, so this can still make a difference! During the 40 days you will learn everything you need to help you stay on track. It would be great to have you join us!

Can I do the 40-Day Sugar Fast at a different time of year?

We want you to have the best experience so if you can’t make it this time round then we really encourage you to join the waitlist for next time.

What happens after I join?

We will give you access to all the resources you need; a guide to the Sugar Fast, recipes and an invitation to join the private WhatsApp group.

You’ll also receive an invitation you can send to friends to encourage them to join you!

During the Sugar Fast we’ll send you daily inspiration by email to help you stay on track - little nuggets of gold that you won’t want to miss!

Why is there a charge for the 40-Day Sugar Fast?

We are deeply committed to helping you be successful on this journey because we know that you will feel so much better when you are able to conquer your sugar cravings. We also know that it is really easy to throw in the towel when things are free. So to help you follow through on your commitment to yourself, we are adding this incentive.

Think of something that you are giving up during the Sugar Fast that is a similar daily cost and celebrate the swap as an investment in your health and wellbeing!

What happens after I join?

We will give you access to all the resources you need; a guide to the Sugar Fast, recipes and an invitation to join the private WhatsApp group.

You’ll also receive an invitation you can send to friends to encourage them to join you!

During the Sugar Fast we’ll send you daily inspiration by email to help you stay on track - little nuggets of gold that you won’t want to miss!

Why is there a charge for the 40-Day Sugar Fast?

Think of something that you are giving up during the Sugar Fast that is a similar daily cost and celebrate the swap as an investment in your health and wellbeing!

Are you still unsure?

You Can Do This!

We are so confident in the value and impact of the 40-Day Sugar Fast because we've seen the transformation for ourselves. We know it works, when you're committed to the process. However, if within 7 days of purchase, you feel that it's not the right fit for you, simply let us know and we'll refund your investment, no questions asked.