Break Free from Sugar: Reclaim Your Energy,

Gain Clarity and Control,

all in Just 40 Days!

8 MARCH - 16 APRIL 2025

Sugar might feel like your best friend… but it’s secretly draining your energy, clouding your mind, and keeping you hooked. It’s time to take back control – and we’ll show you how!

Does any of this sound familiar?

You're constantly battling sugar cravings, especially in the afternoon or evening.
You flit from one thing to the next all day and hate being so unproductive.
You are tired of the blood sugar fluctuations that wreak havoc on your mood and sleep.
You're living with brain fog that makes it hard to think and keeps you locked in the sugar habit.

It Doesn't Have To Be That Way!

GET CLARITY OF THINKING...

For more productive and organised days, where you can give your full attention to get things done.

BECOME MORE ENERGISED...

By swapping sugar lows and sluggishness for sustained energy throughout the day.

CONTROL YOUR BLOOD SUGAR...

So you can have a stable mood throughout the day and sleep well at night.

If You’re Nodding Along To All This...

WE'VE CREATED A POWERFUL EXPERIENCE FOR YOU!

40-Day Sugar Fast Transformation!

Give up sugar for 40 days to lower your blood sugar levels, get control of your cravings, reset your taste buds, and boost your cognitive function! When you experience how much better you feel on the other side, you'll wonder why you'd never taken action before!

We're Here For You

EVERY STEP OF THE WAY!

You won’t have to navigate this journey alone! Our team of experts are passionate about helping you succeed.

Allison Liu

YOUR BRAIN HEALTH COACH

As a qualified Health Coach and Brain Health Licensed Trainer, I'm passionate about equipping you to conquer sugar cravings to protect your brain.

Meera Malhotra

YOUR NUTRITIONIONAL THERAPIST

As an MSc Clinical Neuroscientist and Registered Nutritionist, I will use evidence-based diet and lifestyle habits to help you feel and function at your best.

Liu Liu

YOUR MINDSET COACH

As an International Coaching Federation qualified Coach, I will help you shift your beliefs on what is possible and empower you to achieve it.

The Sugar Fast challenge continues to have been a pivotal moment this year! I'm still sugar-free and have found myself telling lots of people about it recently at weddings when they've complimented my 'glow'!

- BETH

THIS IS THE PERFECT PLACE TO START

Ready To Get Your Sugar Habit Under Control?

BEFORE THE SUGAR FAST

Stuck in the habit of convenience food and takeaways.
Riding the rollercoaster of mood swings.
Feeling overwhelmed and unproductive.
Caught in the vicious cycle of sugar highs and lows.

AFTER THE SUGAR FAST

Empowered to make great food choices.
Feeling more positive and ready to face the day ahead.
Experiencing enhanced memory and mental sharpness
Feeling empowered to control your sugar cravings

Think It's Too Hard? Think Again!

When you join the 40-Day Sugar Fast Challenge, you’ll have everything you need to take control of your sugar cravings.

01 Guidance

Expert guidance to help you prepare and ensure this journey is a success from start to finish.

Value: £100

02 Daily Inspiration

Daily emails packed with tips to help you make the right choices during the fast, so that you stay on track.

Value: £15

03 Accountability

Access to a private WhatsApp group where you can get nutrition advice, share your experiences & feel inspired.

Value: £50

04 Recipes

Easy and delicious, sugar-free alternatives using real, nourishing food you'll love. No need for artificial sweeteners here!

Value: £15

05 Resources

Stay focused and rewire the reward system in your brain for the long-term by planning ahead and keeping track of your progress.

Value: £7

06 Support & Encouragement

Live weekly accountability calls with

your fellow sugar-fasters and your support team who are determined to help you succeed.

Value: £100

A total value of £267

Join now for just £40!

I would say it’s been life-changing and whilst I am not as strict as I was during the fast, my bad habits are gone and I am loving being conscious of what I can enjoy temporarily - as well as long term!

- KATE

Still Have Questions?

WE'VE GOT ANSWERS!

Who is the 40-Day Sugar Fast for?

The 40-day Sugar Fast is for anyone who struggles to take control of their sugar cravings and wants to feel the benefits that a low-sugar diet has to offer. If you want to recalibrate your taste buds, switch to nutrient dense whole-foods that are good for your body and brain and avoid those that harm it, then you’ll love this journey.

We help you every step of the way by equipping you to make simple swaps and find alternative ways to deal with everyday challenges that have kept you locked in unhealthy food choices.

If you are ready to conquer your sugar cravings, this is for you.

Who is the 40-Day Sugar Fast NOT for?

A general fast like this is safe for most people, however we would not recommend you do it if:

You have an eating disorder
You are getting over an illness

If you are pregnant, breast feeding or are on medication for type 2 diabetes, then we would recommend a partial fast in consultation with your doctor. It can still help you reset your relationship with sugar and help you become more sugar aware.

Lastly, this 40-Day Sugar Fast is not for you if you're not committed to improving your health and wellbeing through dietary and lifestyle changes.

I can't do a total sugar fast for health reasons. Is there an alternative?

Absolutely! The ultimate aim of the 40-Day Sugar Fast is to help you become more sugar aware.

You can therefore still achieve this by doing a partial fast and sticking within the World Health Organisation guidelines of having no more than 25g of added sugar a day. The average Brit consumes up to 100g a day, so this can still make a difference! During the 40 days you will learn everything you need to help you stay on track. It would be great to have you join us!

Can I do the 40-Day Sugar Fast at a different time of year?

We want you to have the best experience so if you can’t make it this time round then we really encourage you to join the waitlist for next time.

What happens after I join?

We will give you access to all the resources you need; a guide to the Sugar Fast, recipes and an invitation to join the private WhatsApp group.

You’ll also receive an invitation you can send to friends to encourage them to join you!

During the Sugar Fast we’ll send you daily inspiration by email to help you stay on track - little nuggets of gold that you won’t want to miss!

What happens after I join?

We will give you access to all the resources you need; a guide to the Sugar Fast, recipes and an invitation to join the private WhatsApp group.

You’ll also receive an invitation you can send to friends to encourage them to join you!

During the Sugar Fast we’ll send you daily inspiration by email to help you stay on track - little nuggets of gold that you won’t want to miss!

Are you still unsure?

You Can Do This!

We are so confident in the value and impact of the 40-Day Sugar Fast because we've seen the transformation for ourselves. We know it works, when you're committed to the process. However, if within 7 days of purchase, you feel that it's not the right fit for you, simply let us know and we'll refund your investment, no questions asked.